In the above photo, the gold ones look brighter than they are. "Dull rusty gold" is better. The gold and sage look so good together, that you should get a pair of each and wear one of each. I/G will definitely do that.
Most “wool" socks these days are between 20 and 45 percent wool. Now and then you run into a Smart Wool that’s 70, and if you spend an hour on the internet you might beat that, but the pickings above that are slim. These are expensive, but they're 90 percent wool (mix of merino and Australian possum). Most comfortable sox you'll ever wear, and we're probably the only source for them in the country. Made in New Zealand.
Ideal for:
Everything except walking around wearing Wellingtons, which wool sox.
Sizes:
S: shoe sizes up to W9.5, M7.5
M: shoe sizes W11, M9
L: shoe sizes W13, M11
XL: shoe sizes W15, M13
Washing: As the label says, and when in doubt, buy the larger size and count on them to get tossed in with the hotwash by accident some time.
Bonus: Since they’re reversible, it’s almost exactly like paying half price. Plus, by flip-flopping, you can easily wear the same pair four days straight.
UGLY BUT GOOD STORY BEHIND THESE SOX
Every night, imported and now invasive Australian opposums eat 20 tons of native New Zealand forest, and gobble up flightless birds and bird eggs as they go. The NZ gov’t and people in general are sick of it but used to it. It’s amazing that the whole country doesn’t look like a golf course. The possums multiply fast and have no predators. Ugly scene, fascinating but no fun to talk about, but sometimes you just need to know.
As a way to kill off the bad possums, the NZ gov’t encourages and helps subsidizes businesses that make things out of possum wool. These NW Woolies (a blend of merino, possum, and nylon (“for strength”) came of that plan, and us importing them and you buying them greases the skids.
